Zalando seeks proper match with deal to purchase physique scanning startup

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Zalando seeks proper match with deal to purchase physique scanning startup

BERLIN, Oct 16 (Reuters) - Vogue e-tailer Zalando SE ZALG.DE stated on Friday it had purchased a ph


BERLIN, Oct 16 (Reuters)Vogue e-tailer Zalando SE ZALG.DE stated on Friday it had purchased a physique scanning firm to assist clear up the most important query for folks shopping for garments on-line: How do I do know if they are going to match?

Zalando has acquired Fision, a Zurich-based software program firm whose body-scanning app features a digital dressing room to assist patrons simply choose whether or not a garment would be the proper measurement for them.

The deal, whose phrases weren’t disclosed, ought to assist cut back the quantity of garments despatched to patrons which are the mistaken measurement, and in flip imply fewer outfits get despatched again.

“Prospects will get measurement recommendation earlier of their relationship with Zalando,” stated Stacia Carr, Zalando’s Director of Engineering – Measurement and Match.

“On the identical time, we are able to create a suggestions loop between manufacturers and shoppers designed to drive buyer loyalty and in the long term cut back waste.”

(Reporting by Douglas Busvine; Enhancing by Mark Potter)

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