Tag: Advertising
GM temporarily suspends advertising on Twitter following Musk takeover
DETROIT — General Motors is suspending its advertising on Twitter following Elon Musk's takeover of the social media platform, the company told CNBC o [...]
Netflix to get Nielsen ratings as streaming giant rolls out ad-supported plan
SOPA Images | Lightrocket | Getty ImagesNielsen ratings are coming to Netflix Inc.Netflix announced Thursday that will start using Nielsen's digital a [...]
How GM plans to convince car buyers to make the EV switch
Electric Chevrolet Silverado shown at the New York Auto Show, April, 2022.Scott Mlyn | CNBCWhen people think of electric vehicles, their minds typical [...]
PayPal threatens to sever partnership with Phoenix Suns if owner Sarver returns
LOS ANGELES, CA - JUNE 30: Owner, Robert Sarver of the Phoenix Suns interviews after Game 6 of the Western Conference Finals of the 2021 NBA Playoffs [...]
Burger King $400 million plan to revive U.S. sales with remodels, advertising
CASCAIS, PORTUGAL - Burger King signs are seen at the local fast food restaurant.Horacio Villalobos | Corbis News | Getty ImagesBurger King on Friday [...]
UK advertising watchdog cites 2 former reality stars for crypto ads on Instagram stories
The United Kingdom’s independent advertising regulator has upheld a complaint involving former reality show Love Island contestants Eve and Jessica Ga [...]
South African rugby icon Siya Kolisi headlines new crypto advertising campaign
National rugby captain Siya Kolisi will spearhead a two-year educational cryptocurrency advertising campaign in South Africa.The Springbok skipper has [...]
Millions in Advertising Help Shape Abortion Vote in Kansas
Millions of dollars’ worth of advertising has flooded the airwaves in Kansas, part of a sudden burst of attention and spending as voters prepare for t [...]
Millions in Advertising Help Shape Closely Watched Abortion Vote in Kansas
Millions of dollars’ worth of advertising has flooded the airwaves in Kansas, part of a sudden burst of attention and spending as voters prepare for t [...]
Regulators Should Ban Crypto Advertising in Sports
After 10 years at a national PR agency, I was recruited by Burson-Marsteller, a giant international agency. My assignments there included redesigning [...]
Molson Coors returns to Super Bowl after hiatus of over 30 years
Molson Golden and Coors Light beer bottles are pictured at the Asylum bar in New York.Andrew Harrer | Bloomberg | Getty ImagesMolson Coors Beverage wi [...]
Netflix talks with Google about ads as Sarandos is set to address Cannes this week
LOS ANGELES, CALIFORNIA - JUNE 12: CEO of Netflix Ted Sarandos attends Netflix's FYSEE event for "Squid Game" at Raleigh Studios Hollywood on June 12, [...]
Milwaukee Bucks seek $4 million annually for Deer District naming rights
Milwaukee Bucks Deer District real estate project.Source: Milwaukee BucksThe Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend [...]
UK Advertising Regulator Issues 'Red Alert' Guidance on Crypto Ads
The U.K.'s advertising regulator has issued an enforcement notice to over 50 companies that have advertised cryptocurrency advising them to review the [...]
Papa John's Plans NFT Drop Despite Prior Warning From UK Advertising Regulator
Pizza takeaway chain Papa John's is giving away nearly 20,000 non-fungible tokens (NFTs) to customers in the U.K. shrugging off a previous warning fro [...]