Tag: Benedetto Vigna

Ferrari’s success as a luxury brand comes down to five secrets

Ferrari’s success as a luxury brand comes down to five secrets

In the world of luxury, Hermès is arguably the gold standard.Its sales are growing double digits even as other luxury companies post declines or drama [...]
Ferrari CEO Benedetto Vigna: All-electric model preserves ’emotion’

Ferrari CEO Benedetto Vigna: All-electric model preserves ’emotion’

Ferrari's all-electric model won't be launched for over a year, but early tests indicate it has all the driving traits and emotion of a true Ferrari, [...]
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