Tag: brand
Legal Expert Says MetaBirkin Project Intended to Use Hermès’ Brand for Economic Gain
Olta Andoni, chief compliance officer at financial firm Enclave Markets, says that Mason Rothschild was looking to “piggyback” off of the French luxur [...]
The Rise of Crypto's Brand of Regenerative Finance
Solar Punk Manuel Alzuru says "a social awakening is happening" and the future of crypto will be tied closely to ReFi. "This is the very beginning," h [...]
Metaverse Can Build Access for Big Companies, Says Virtual Brand Group CEO
The metaverse-building company is looking to leverage the digital ecosystem so big brands can expand their demographic footprint while increasing thei [...]
Brand Building On-Chain: Why Marketers Are Shifting Investment Into Web3
2022 was a year of upheaval in crypto. It also marked a turning point for advertisers.
www.coindesk.com [...]
How Web3 Is Changing Brand Loyalty Systems
Some may worry that tokenizing loyalty exposes a brand’s crown jewels to the world (and direct competitors): their customer data. Currently, the most [...]
Our Company Is a ‘Funnel’ for Big Brand Partnerships
Polygon Studios, which has an estimated 198 million unique wallet addresses and allows users buy, sell and collect non-fungible tokens (NFT), most rec [...]
Bitcoin is the king of crypto brand awareness for Aussies: Report
Bitcoin (BTC) has topped the crypto charts in a survey from down under. According to 2,000 Australians surveyed by the Independent Reserve Cryptocurre [...]
LeBron James, Kevin Durant invest in Fanatics’ brand Mitchell & Ness
Fanatics bought Mitchell & Ness in February of 2022.Source: FanaticsSome of the biggest names in sports and entertainment are investing in Fanatic [...]
Walmart adds new Joyspun intimates and sleepwear brand in relaunch
Walmart has rolled out Joyspun, a new intimates and sleepwear line. It will replace one of its most popular apparel brands, Secret Treasures.WalmartWa [...]
Industry exec explains why NFT fraud protection falls on brand and not marketplaces
Nonfungible token (NFT) marketplaces should commit to combat fraudulent NFTs, but brands are far more responsible for protecting NFT investors, accord [...]
Spain’s largest telecom brand dives deep into Web3
With crypto adoption moving forward in various parts of the world, Spain continues to encounter major developments in its local blockchain space as it [...]
Audi confirms Formula 1 entry from 2026 as sport welcomes Volkswagen brand
The luxury brand is expected to have a tie-up with Sauber, although have only announced they are manufacturing engines from 2026 so far.Florian Gaertn [...]
Take a look at Ford’s futuristic vision for its luxury Lincoln brand
Lincoln Model L100 ConceptLincolnFord Motor on Thursday unveiled a sleek, futuristic concept car to showcase the company's vision for its Lincoln luxu [...]
Zales owner Signet buys online jewelry brand Blue Nile
A pedestrian walks past a Zales store in New York.Scott Eells | Bloomberg | Getty ImagesSignet Jewelers said Tuesday that it will acquire online jewel [...]
Bed Bath & Beyond discontinues Wild Sage private brand as it tries to improve sales
A person enters a Bed Bath & Beyond store on October 01, 2021 in the Tribeca neighborhood in New York City.Michael M. Santiago | Getty ImagesBed B [...]