Tag: Web3 Marketing 2024
Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
www.coindesk.com [...]
Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
www.coindesk.com [...]
Your Marketing is Fueling a Bot Epidemic
Shillers (because, let’s be honest, they are not real KOLs) bring the hype, cost projects tens of thousands, and pass rewards and marketing budgets on [...]
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a net [...]
Without Wallet Awareness, We’re Just Building Another Web2
This absence of “wallet awareness” is glaring. True Web3 content should react to wallet data, creating dynamic and personalized interactions. In Web2, [...]
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads.
[...]
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3.
www.coindesk [...]
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
"It's more transparent. It's fair. It's natively on-chain. It's, to be blunt, better for privacy," said Garcia Martinez, CEO of Spindl, whose core ser [...]
Web3 Marketing Needs Some of Apple’s Secret Sauce
Like spatial computing, Web3 is also an umbrella term, liberally thrown together with terms like blockchain, digital assets, DeFi and the rest of the [...]
Hamster Wheel: Telegram’s Social Gaming Brings Millions to Crypto
Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for aud [...]
How Web3 Marketing Changes the Game
Years before anyone used the term “Web3,” Novaes hatched a project that rewarded users for doing everyday tasks, like watching videos or reading the n [...]
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