Then the streetwear brand proved the old-fashioned power of customer loyalty and community when it took its first step into Web3 with the launch of an
Then the streetwear brand proved the old-fashioned power of customer loyalty and community when it took its first step into Web3 with the launch of an Ethereum non-fungible token (NFT) collection, Adam Bomb Squad, in 2021. The collection of 25,000 unique NFTs was sold out in under 40 minutes. To date, its total sales is valued at 22,000 ether (ETH), or over $25 million, and has generated over $73 million worth of secondary trades, according to data from CryptoSlam.
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