Forward of its upcoming public beta launch, decentralized social media platform Voice introduced that it employed former Forbes chief digital offi
Forward of its upcoming public beta launch, decentralized social media platform Voice introduced that it employed former Forbes chief digital officer, Salah Zalatimo, as its new CEO, in line with a press release, Jan. 9.
Zalatimo joined Forbes in 2015 and led a profitable digital transformation, rebuilding the Forbes platform from the bottom up. Block.one CEO, Brendan Blumer, gave his ideas on the brand new rent:
“Salah is a uncommon mixture of product and media expertise enriched by an entrepreneurial previous. His expertise in creating state-of-the-art content material monetization and publishing instruments makes him uniquely certified to steer Voice.”
Decentralized blockchain-backed social media
Launched in June 2019 by developer Block.one, Voice’s said objective is to carry integrity to social media. It intends to “set up a brand new financial mannequin versus […] promoting private knowledge and focused adverts […] on the expense of customers.”
Voice will incorporate superior identification verification to make sure that each consumer is an precise particular person, in an try to remove, bots, catfish and burner accounts. Customers who publish content material can be rewarded with voice tokens for reaching likes and neighborhood engagement. The platform intends to launch a public beta on Feb. 14, 2020.
Can anybody topple Fb’s hegemony?
One problem Voice will face is to draw a sizeable variety of customers away from the opposite main platforms. Fb’s dominance within the subject has not seen any severe challengers regardless of many makes an attempt Voice should hope social media customers respect and need the service that it’s providing.
Zalatimo himself mentioned that blockchain expertise will drive digital product innovation sooner or later, including that it “presents a basically higher approach of empowering content material creators and individuals.”
One other investor in decentralized social media is Jack Dorsey. The Twitter and Sq. CEO announced final month that he’s funding an impartial staff to develop a decentralized commonplace for social media. Dorsey has mentioned that he envisions Twitter to finally turn out to be a consumer of the brand new commonplace.