Cryptocurrency has become one of the most widely discussed topics of 2022. As such, it shouldn’t come as a surprise that mentioning “crypto” in an onl
Cryptocurrency has become one of the most widely discussed topics of 2022. As such, it shouldn’t come as a surprise that mentioning “crypto” in an online dating profile may generate additional attention.
A new study from brokerage firm eToro found that 33% of Americans who were surveyed would be more likely to go on a date with someone who mentioned crypto assets in their online dating profile. Out of the 2,000 adult residents in the United States between the ages of 18 and 99 surveyed, more than 40% of men and 25% of women indicated that their interest in a potential date is stronger when crypto is written on a dating profile.
Crypto: What’s love got to do with it?
Callie Cox, U.S. investment analyst at eToro, told Cointelegraph that the findings from eToro’s inaugural “Crypto & Culture” survey demonstrate the crossover between money, culture and identity. “We talked a lot about identity in the survey and how this has a strong place in the crypto community. The genesis of this campaign was to better understand how people think of big life projects and finding that perfect partner,” said Cox.
With this in mind, Cox explained that one of the most notable findings in the report was that 33% of respondents would be open to dating someone who mentioned crypto in their profile. “This shows there is a connection between money, love and identity when people look for a partner on a dating app,” she remarked. Cox added that it was also interesting to see that nearly 74% of survey respondents noted they would likely go on a second date with a person who paid the first date’s bill in Bitcoin (BTC). “We also wanted to test the environment to see how people felt about using crypto as a currency. We were surprised to see this percentage so high, which also speaks to identity.”
While these findings suggest that publicly open crypto holders and enthusiasts may attract more attention across dating apps, Cox shared that Millennials and Gen Z respondents were the majority of people who participated in the survey. “Everyone had to self-identify and most of the respondents were from the younger generation,” she said. Regarding using crypto as a currency, Cox further mentioned that eToro’s findings show that paying a bill in Bitcoin is of greater interest to men than to women.
The crypto community and online dating
Although eToro’s survey suggests that crypto terminology may make daters more desirable, some crypto community members find mentioning the trait to be a double-edged sword.
For instance, Hailey Lennon, law partner at Anderson Kill and founder of Crypto Connect, told Cointelegraph that she didn’t initially have “Bitcoin” anywhere in her online dating profile, but that she eventually added it since the digital asset has been a long-time passion of hers. While Lennon didn’t notice an increase in responses to her profile from adding Bitcoin, she’s had some matches that have piqued her interest due to commonalities:
“There is a commonality between people that are interested in Bitcoin. For example, if I post a photo in a Bitcoin hat, that will likely attract others interested in the space. I’ve also jokingly tweeted before when I find someone with ‘Bitcoin’ mentioned in their dating profile that I’ve found my soulmate. But, it really does show a common interest and that we can connect and talk about a common passion.”
However, Lennon also pointed out that including crypto terminology in your online dating profile can backfire. “Sometimes I will reframe things and say that I’m an attorney in financial technology, without mentioning Bitcoin or cryptocurrency to not make the entire conversation become about Bitcoin and what I do for a living. You also have those people who still associate cryptocurrency with this false narrative of it being used only for criminal activity and money laundering, so it can be interesting to try to explain how you are a lawyer in the digital asset space,” said Lennon.
Moreover, while Lennon finds eToro’s survey results to be interesting, she noted that many people in the crypto community focus so much on digital assets in their day-to-day lives that they may want to have non-crypto-focused conversations in romantic settings. “Sometimes a date can only consist of wanting to talk about Bitcoin and how it works when people find out what you do for a living. That can get kind of old and take the romance/fun out of the date.”
Echoing this, Ivan Perez, owner at Multiplied — a crypto-focused PR firm — told Cointelegraph that since adding “investing and working in crypto” to his online dating profiles, he’s connected three times with women who also work in the cryptocurrency space. While Perez mentioned that the commonality can be an added plus, he shared that each date he went on with someone in the crypto sector felt more like work than pleasure. “All we did was talk about crypto,” expressed Perez.
Perez further explained that…
cointelegraph.com