The Polkadot Decoded 2023 conference just wrapped up and this year more than 100 speakers and 100 blockchain projects were in attendance. The beauty o
The Polkadot Decoded 2023 conference just wrapped up and this year more than 100 speakers and 100 blockchain projects were in attendance.
The beauty of crypto bear markets is they catalyze a realignment of perspectives and objectives.
All the hidden leverage is gone and most of the speculation is gone.
SBF is gone.
Do Kwon is gone.
Three Arrows Capital, Su Zhu, Kyle Davies and a handful of other hucksters and snake oil salesmen have been exiled.
And good riddance to all of them. Crypto doesn’t need hopium, messiahs, populists and dream peddlers. What we need are builders, fresh ideas, solutions that have product-to-market fit and some sort of realistic real world application.
That’s what I like about blockchain conferences. Especially during a bear market.
The buidl first mentality is the whole vibe of Polkadot Decoded. For the past two days, a tightly knit community of ecosystem siblings composed of developers, investors, ambassadors and a few curious journalists such as myself rendezvoused at the Øksnehallen conference center which is tucked away from the bustling, cobblestoned streets of central Copenhagen, Denmark.
The location is almost poetic given that it is a surprisingly quiet spot that is discreetly nestled within a thriving city center, and that ethos carried on through the conference events where the focus has been:
- Creating better interoperability between the projects in the Polkadot ecosystem;
- Making the blockchain more welcoming to builders; and
- Refining the cross-chain bridges that connect Polkadot to Ethereum, Cosmos and other blockchains.
Hardly anyone is talking about airdrops, token prices, memecoins, Bitcoin (BTC) hitting a new all-time high or any of the general conversational fodder that forms the bulk of most crypto discussions.
It’s bigger than a dollar sign
Rather than price, panellists discussed the challenges and occasional successes of helping TradFi and Web2 companies transition into Web3, the steps being taken to make the VC funding of projects more transparent, and the need for all the crypto jargon and rigamarole to be placed on the backend of DApps and the frontend UX to be more seamless.
Many folks even suggested that “blockchain,” “crypto,” and “Web3” should not be mentioned on projects’ websites, apps, roadmaps and so on.
According to Public Pressure CEO Giulia Maresca:
“I think it’s not about talking about the technology because mass adoptees don’t know how the phone or Google maps or any technology is working. We need to create products that are really easy for the user, but given the benefit that they are built on Web3 tech. It should be really easy for the user; it shouldn’t be complicated. We shouldn’t talk about wallets, or bridging or doing complicated crypto things. People get scared the minute you start talking about wallets. It should be as easy as using Instagram.”
Speaking of Web3 and the need for crypto to have a better product-to-market fit and connection to real-world assets, I moderated the opening panel at Polkadot Decoded, which focused on on-chain entertainment within music and film. It was an intriguing conversation, given that the general consensus among creators and builders is that music and film will be the most sticky when it comes to user growth, retention and mass application of NFTs within everyday life.
During the panel, Maresca explained why she believes that there is a natural synergy between creative industries and Web3 ideology:
“Web3 is a very socratic and creative space, and that aligns with the workflow and ideas of artists and creators.”
Maresca also firmly believes that phygital NFTs and experiences will gain a firm foothold in the areas of fashion design, the film industry and all aspects of the music industry.
Providing a real-world example of how fashion labels like Diesel were making entry to the Web3 space,, Maresca explained:
“Diesel would like to be more into Web3, so we’ve helped them to build a really strong concept using music at the center of their strategy, so Diesel acting like a discovery label, discovering emerging and breakthrough artists to give voice to their art. And they’ve done a few drops with us already which were really successful, but we’re planning a big drop at the beginning of September that is going to be a phygital drop. So, I think now a big part of the future is phygital; it is giving experience, utilities, what the community wants, which is to have a VIP experience. They want something from the brand, not only the garments. They want to be part of the Diesel family. It’s a long process and lots of education to the C-level, but there are a lot of opportunities for brands to work with the music community, to fans, and to new fans.”
Ed Hill, senior vice president of media services at Beatport, emphasised that…
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