Former Age of Empires producer talks blockchain game adoption and GameFi

The crypto ecosystem has spent over a decade proving it can disrupt the status quo as crypto and blockchain technologies like cryptocurrencies, nonfungible tokens (NFTs), and blockchain-based games go head-to-head against their mainstream counterparts.

While Bitcoin (BTC) has managed to shoulder its way closer to mainstream adoption, the same cannot be said for other crypto subsectors. In the gaming world, blockchain games were afforded hype and passion similar to their mainstream competitors over the years.

However, challenging the status quo of an established industry is no easy feat. As a result, the blockchain gaming industry is tasked with delivering everything mainstream games offer, exceeding gamers’ expectations with new features and experiences.

Considering the potential of crypto innovations to disrupt the mainstream, the crypto community has not given up on GameFi — the fusion of gaming and finance. Building on the foundation laid by crypto entrepreneurs, mainstream gaming veterans have taken up the challenge to deliver a highly-anticipated comeback for the blockchain gaming industry.

For over 25 years, Peter Bergstrom worked at mainstream gaming publishers, including Microsoft Game Studios and Sony Interactive Entertainment. As a producer of Age of Empires, he saw what it takes for a game to make an impact across generations. Bergstrom has now stepped into the Web3 world to help bring blockchain gaming up to par with traditional video games.

In an interview with Cointelegraph, Bergstrom dives into the factors that make or break a game title. He shares his take on why blockchain games haven’t taken off, and what needs to be done to change that.

Cointelegraph: Despite evident setbacks over the years, both gamers and capital investors continue to bet big on the success of blockchain gaming and the GameFi ecosystem. Looking back and comparing it to the traditional gaming industry, what do you think is missing? Is there a need for rebuilding the ecosystem from scratch, or can we build on the existing winning formula known to the gaming industry for decades?

Peter Bergstrom: The traditional game business has had decades to invent and fine-tune what players find exciting:

1. A compelling challenge and conflict 
2. The balance between player strategy and how to deal with chance events 
3. Aesthetics 
4. Compelling themes and story 
5. Rewards that are not just money based 

The GameFi ecosystem has not had time to come close to making items 1–4 compelling or competitive with traditional games. In regard to rewards, it seems GameFi has primarily relied on earning money/crypto and little else — very complex systems and not compelling to many players.

Besides, there are no GameFi publishers that can come close to competing with the online (or retail) distribution systems of iOS, Android, Steam, Xbox, Playstation and Nintendo. Additionally, too little effort has been made to make onboarding to a GameFi game user-friendly or to play the game easy. Ease of use has largely been ignored.

CT: Will mainstream titles eventually make their way into blockchain/Web3 gaming?

PB: Eventually, AAA game developers will integrate Web3 […] and make hit titles. By using non-traditional forms of distribution, perhaps through evolved social media, a new artificial intelligence (AI)-driven distribution platform, or an acquisition of an established Web2 publisher — Web3 gaming will eventually find a solid audience

CT: In your experience working for one of the most iconic titles — Age of Empires (AOE) — what was the most crucial factor that helped the AOE franchise develop a relationship with fans and gamers that spans generations?

PB: Age of Empires was and is great because you were allowed to choose your own pace of gameplay. The games begin with you expanding a civilian populace; then, you build a military force to protect them, expand the civilian populace to support the military, and gradually build your empire over the course of a match. Some Age of Empires skirmishes can last for hours because the series places more control in your hands by giving you more options, which results in a slower, more considered and strategic play style.

Age of Empires games come in three basic modes: single-player campaign, single-player skirmish and multiplayer. The campaign and skirmish modes are all about playing against the computer and trying to win a scenario. Multiplayer is a more frantic affair because players are craftier and focused more on total military domination than the computer.

In Age of Empires, you can win peacefully by building and defending a wonder, like the Great Pyramid or the Colosseum, keeping it standing for 5–10 minutes, or by capturing relics, artifacts, and ruins and holding them for a set period of time. These win conditions have a lot in common with games like Civilization, emphasizing more than just military dominance.

CT: What’s more important for mass…