The Crypto.com Chain token (CRO) is now the second cryptocurrency to obtain an emoji hashtag on Twitter. This follows an analogous transfer for Bit
The Crypto.com Chain token (CRO) is now the second cryptocurrency to obtain an emoji hashtag on Twitter. This follows an analogous transfer for Bitcoin (BTC) in February.
Since Thursday, tweeting the “#CRO” hashtag robotically add the Crypto.com emblem to it, just like what occurs when tweeting “#Bitcoin” or “#BTC.”
The corporate launched a promotional giveaway marketing campaign in reference to the occasion.
Group confusion
Some members of the Twitter group expressed confusion as to why a comparatively small challenge acquired a devoted hashtag earlier than others.
Nonetheless, this seems to be a part of a branded hashtag service supplied by Twitter to main manufacturers. It comes at a reported value of $1 million, although that is quoted for the historically aggressive Tremendous Bowl campaigns.
Cointelegraph reached out to the CEO of Crypto.com, Kris Marszalek, who didn’t want to reply detailed questions on the hashtag. His response was that “we now have a group that works relentlessly and creatively to drive engagement on Twitter,” noting that the response to the brand new hashtag was “past our expectations.”
What’s subsequent for crypto hashtags?
Some individuals known as to “crowdfund” a number of hashtags for crypto initiatives like Ethereum (ETH).
Lolli, a Bitcoin-based cashback supplier, responded with a humorous tweet concerning a possible Tron (TRX) hashtag.
Twitter’s CEO Jack Dorsey is closely concerned with Bitcoin via his firm Sq., which funds a portion of BTC’s improvement. He has historically ignored all different cryptocurrencies, making it unlikely that one other crypto hashtag shall be launched “organically.”
Cointelegraph reached out to Dorsey to study extra concerning the emoji hashtags, however didn’t obtain a response.