The two companies will collaborate in the development of numerous projects to enhance Guild’s content and fanbase, while Bitstamp intends to improve i
The two companies will collaborate in the development of numerous projects to enhance Guild’s content and fanbase, while Bitstamp intends to improve its customer experience
Guild Esports PLC (LSE:GILD, OTC:GULDF) signed a three-year global sponsorship deal with crypto exchange Bitstamp for £4.5mln and said its pipeline of new business opportunities remains “strong”.
Bitstamp, which has over 4mln customers and has been operating since 2011, will be given marketing rights and prominent exposure across Guild’s team jersey.
The team organisation and lifestyle brand said the sponsorship deal, its biggest yet, is expected to generate annual revenues of £1.5mln over a three-year period.
It will come into effect on 29 January.
Bitstamp, which is one of the oldest crypto exchanges worldwide, will also appear across social and digital content featuring the pro-players and content creators.
Its logo and brand will be integrated at Guild’s new flagship London headquarters that will open in early 2022.
“Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us,” said Bitstamp chief executive Julian Sawyer.
The two companies will collaborate in the development of numerous projects to enhance Guild’s content and fanbase, while Bitstamp intends to improve its customer experience.
“[The sponsorship] will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities,” Guild chief executive Kal Hourd said.
“Our pipeline of new business opportunities remains strong as… we look forward to bringing more sponsors on board in due course.”
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