Hall of Flame – Cointelegraph Magazine

Scott Melker is the host of The Wolf Of All Streets Podcast and author of The Wolf Den newsletter.

“If I tweeted about a small cap [crypto] of some sort right now, the price would probably change by like 50%,” says Scott Melker, better known to his 904,800 Twitter followers as The Wolf Of All Streets.

Melker says he takes this responsibility seriously and won’t share tweets that might “impact the market” – but this makes Twitter “a lot more boring” from his end. In fact, Melker declares that Twitter “stopped being fun” when he reached 100,000 followers.

“That’s when I went through a phase of a real love-hate relationship with Twitter because that’s when I guess 10% of the people who respond to comments were trolling at any given time.”

All you can really post to 900,000 followers is “Bitcoin and inspirational quotes” because “everything else” will land you in hot water. 

After graduating from Penn State University with an Anthropology degree in 1999, Melker tried his hand at a “million” other things — finding the most success in his 20-year stint as a DJ.

Shortly after finishing university, he also started his own magazine in Philadelphia called 101 Magazine, focusing on street culture and city vibes.

It caught the attention of a “huge” magazine called Frank 151, which acquired it, and Melker became the editor-in-chief of both. 

During that time, he had the opportunity to attend “insane” parties and rub shoulders with legendary acts like the Wu-Tang Clan and Outcast.

The music industry led him to try crypto trading in the first place.

“I just happened to look into crypto because there was a bunch of DJs trading it,” he says.

He first started trading on the Gemini crypto exchange in 2016 and recalls buying Bitcoin to send it to another exchange, Bittrex, so he “could buy Ethereum and Ripple.” ETH was “under 20 bucks” back then, he notes in a cheeky humble brag.

Rather than some lofty higher purpose, he says the main attraction was making cold hard cash.  

“I was really just trading, trying to make money to support a new family; it had nothing to do with what Bitcoin was or what the asset class was.”

What led to Twitter fame?

Melker initially started stacking up followers when he was “trading the market well” and posting about it on Twitter. At that point in time, his content was “100% charts and trades.” 

However, Melker didn’t want his account to be based on trades because it’s “fickle.”

So, he transitioned toward a more holistic approach to his content within the crypto industry.

“I would love to tell you there was some strategy that I took to grow my account, but it was always just me doing whatever I enjoyed doing the most at any given time.”

Melker has observed a direct correlation between his follower growth and the performance of the crypto market.

During previous bull markets, he has experienced an insane influx of daily followers. 

“There was a time when I was getting a hundred thousand [followers] in two months,” he says.

Melker used to “literally respond to everybody” who commented on his tweets or messaged him, but that ship has now sailed.

“That’s like a full-time job, and then you just get to the point where you literally can’t open all your DMs anymore,” he says.

But it’s best not to refer to him as an “influencer.”

“I hate the term influencer because, to me, I’m just a student of crypto, and it’s something I’m passionate about and want to learn more about.”

What type of content do you do?

Melker’s content revolves around crypto news and keeping people up-to-date with what’s happening in the market.

He likes to share his take on what’s important, and “what’s kind of noise and not signal.”

“[My content includes] all the lessons that I’ve learned in my streams and podcasts, but I would say it’s generally educational/informational content about this market.”

Melker emphasizes the overwhelming pressure he faces whenever he decides to “fire off a tweet,” considering how many followers he has amassed on Twitter.

“Twitter is like a movie where you throw a grenade in a room and walk away, and there’s a huge explosion behind you. That’s how I feel every time I send a tweet now,” Melker says.

Extreme beef: Gary Gensler

Melker is not…