Richard Coronary heart’s controversial HEX token has launched an promoting blitz within the U.Ok., plastering adverts on London public transportati
Richard Coronary heart’s controversial HEX token has launched an promoting blitz within the U.Ok., plastering adverts on London public transportation, in newspapers, and through English Premier League soccer video games.
As reported by Twitter consumer Metallic Elmo, scrolling textual content appeared behind gamers on the collection of soccer matches on July 26. “HEX worth went up 11,500% in 129 days,” the adverts said, directing viewers to go to the ERC-20 token’s web site.
4 months in the past — March 19 — the altcoin was priced at $0.0000359 in line with crypto analytics website CoinMarketCap, in comparison with $0.004394 on July 26, a rise of 12,139%.
Consumer hexhivist posted a photograph of the identical phrase on a HEX commercial on the aspect of considered one of London’s well-known crimson double-decker buses. This advert said the token was a “excessive curiosity blockchain time deposit.” The official HEX twitter account posted footage of wrapped taxi adverts, and HEX has taken out newspaper adverts too.
Many in crypto neighborhood imagine HEX is a ‘rip-off’
HEX advert on London bus. Supply: hexhivist
Many within the crypto neighborhood are extraordinarily cautious in regards to the token due the excessive charges of returns, which are sometimes related to Ponzi schemes or funding rip-off. Some on social media examine HEX to the infamous Ponzi scheme Bitconnect.
The HEX neighborhood is properly conscious of the token’s poor repute, with consumer u/Odins_kin posting: ‘Cannot shake the HEX rip-off fud’:
“Not too long ago requested a member of the family in London to choose up one of many HEX provides within the newspaper. He obtained again to me saying it was a rip-off after he googled it. In different phrases, new potential onboarders are seeing rip-off proper from the get go. That is going to kill HEX except one thing is completed.”
Increasing quickly
Previous to February, the worth of HEX was so small, many crypto websites merely couldn’t measure it. Nonetheless, the token now has a market capitalization of greater than $1.5 billion in line with CoinMarketCap, a rise of $500 million in two months. The token is at present close to its all-time excessive, priced at $0.0057 and ranked #201 by CoinMarketCap.
The variety of exchanges providing buying and selling on HEX has doubled from 9 to 18 since Might. Ethereum decentralized alternate Uniswap exhibits the 24-hour quantity for HEX was $774,000, whereas on HomiEx it was near $243,000.