Krista Kim on How Artists Inspire the Metaverse

In a desperate attempt to stay relevant with crypto-curious audiences, marketers around the world are FOMO’ing into the metaverse trend, experimenting with everything from branded NFT collectibles, to virtual shops and offices, through to issuing their very own cryptocurrencies. But users are often nonplussed, getting the sense that these retail schemes are more about supersizing sales than cultivating community, connection, collaboration and co-creation in the new era of Web 3.