Digital collectibles platform Terra Virtua has tapped branding veteran Pierre Dadd to guide its advertising and marketing division, providing one m
Digital collectibles platform Terra Virtua has tapped branding veteran Pierre Dadd to guide its advertising and marketing division, providing one more instance of a high-profile government transitioning to a blockchain firm.
Dadd has been employed for the place of promoting director, Terra Virtua introduced Wednesday. Dadd has over 20 years of expertise in advertising and marketing and model growth, making him a powerful candidate to spearhead Terra Virtua’s advertising and marketing efforts.
Dadd’s LinkedIn profile suggests he has been concerned with the corporate since no less than April. Previous to accepting the place, he headed his personal personal model consultancy for 3 years. He additionally has long-tenured profession stops at Lego, The Walt Disney Firm and Auto Dealer UK.
Dadd stated he’s excited to affix Terra Virtua and welcomed the problem of elevating the corporate’s model profile.
“The crew has constructed a powerful platform with a singular proposition that actually units the enterprise aside available in the market. My function is now to capitalise on this and collectively, we’ll construct Terra Virtua right into a world-class model that has broad, mass market enchantment. I can’t wait to get began,” he stated.
Gary Bracey, Terra Virtua’s CEO, stated Dadd brings a “wealth of expertise” required to take the nonfungible token market mainstream, including:
“We all know sustaining NFTs into widespread notion goes to be a troublesome problem, and Pierre’s wealth of expertise at Disney and LEGO will probably be instrumental to information us in that path.”
Terr Virtua has been in enlargement mode since securing $2.5 million in personal investments final November. The funding spherical, which was led by Woodstock, NGC Ventures and AU21 Capital, allowed the corporate to proceed growing its so-called “mass market” NFT ecosystem.