As a Millennial who remembers the world before digital devices and the internet were everywhere, Sarah Zucker — aka The Sarah Show — is
As a Millennial who remembers the world before digital devices and the internet were everywhere, Sarah Zucker — aka The Sarah Show — is fascinated by the accelerated transition society at large is going through.
“I feel as a Millennial that I’m part of this generational cohort that’s in this very unusual experience of having had an analog childhood and now living a digital future,” says Zucker.
“I’m specifically using tools of the recent past like analog TVs to take people out of our present moment and create this different experience of time and sense. I would say my work really is about time more than anything.”
The Los Angeles artist is considered an OG of the NFT art scene, having started way back in 2019 (her first mint was on April 4 that year) compared to most artists who arrived on the scene in the last 12–24 months.
Her art seems to resemble something you’ve seen before, all while feeling like something completely new, telling stories with a dose of humor while tapping into cutting-edge and obsolete technologies.
Having been featured at Sotheby’s and more recently at the Los Angeles County Museum of Art (LACMA), Zucker’s love for art started with film photography.
“I’ve always expressed myself visually. As a teenager, I got very into photography and specifically working with film photography. We’re talking about the early 2000s when everything was going digital,” she says.
“Vintage technology has always been of interest to me. It’s not necessarily about nostalgia, it’s more that I find the physicality of vintage technology really interesting.”
She was an early convert to uploading pics on Tumblr and Instagram and spent about a decade pursuing photography before her master’s in screenwriting saw her embrace narrative filmmaking on video.
Influences:
The Sarah Show takes inspiration from German expressionist art, which emerged in a similarly tumultuous period to today around the end of the First World War.
“There had just been this World War that made everyone feel like the world was suddenly getting a little more global than felt comfortable. There was a pandemic. There were all these things in society, and yet the artists of that time were so expansive, emotive and free,” she says.
“They were breaking forms and creating things in a way that said, ‘We don’t care how we’re supposed to do this; we’re going to do this the way that this expression needs to come out of us’. I can’t get enough,” says Zucker.
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Personal style:
“I’ve always been something of an outlier in my artwork. I would say it’s not easily defined. You could call it glitch art, you could call it video art, you could call it GIF art, or, more recently, NFT art as it gets called now. I don’t think those terms are incorrect, but they miss the big picture.”
“I describe it more like a multiverse that I’m channeling through. I’m channeling through myself and through these vintage broadcast devices into a body of work that gets referred to as The Sarah Show.”
With technological advancements like AI happening at a breakneck pace, Zucker says she’s trying to address the “big universal existential questions” about the fact we’re on the “brink of a completely new way of living as human beings.”
“I view my work as a way of depicting what it’s like to be this sort of silly, scared, happy, manic, dreadful little creature strapped to this rocket ship going into the future and trying to make sense of what this life has been and what it’s going to continue to be.”
Notable sales to date:
“Space Loaf” sold for $44,062 at Bonhams, June 21–30, 2021
Up-and-coming NFT artists to watch
Zucker is a big fan of performance art and has two specific artists to put on your radar.
Edgar Fabian Frias — 2022 MFA Art Practice at UC Berkeley.
“Edgar…
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