Nike’s Ron Faris Is Running With Web3

In a marketing world of social media dominance, where brands are trying hard to create direct relationships with their customers, Faris and the Nike team are connecting more than most. “This is our effort in creating a digital marketplace for the future, which is powered by digital, which harmonizes products, experiences, and services in new ways which meet the consumer where they are,” Faris told Hypebeast in April.