Singer Vérité’s fan-first approach to Web3, music NFTs and community building – Cointelegraph Magazine

Carving out a sustainable career as an independent musician is no easy feat. The competition is fierce, support can be hard to find, and earning a living without the financial help of a major record label is an uphill battle. Yet, for those who are able to build a loyal fanbase, the freedom of complete creative control can be liberating.

Technology has long proven to be a potential friend to those musicians willing to embrace it, and nonfungible tokens are the latest innovation that many tech-savvy artists have begun incorporating into their careers. But NFTs remain both controversial and experimental, especially among the mainstream, and music NFTs are still relatively niche.

One artist who has cracked the code to maintaining a successful career as an independent musician is American singer Vérité, who has racked up hundreds of millions of streams without the support of a record label since releasing her first single, “Strange Enough,” in 2014. 

After finding success and touring internationally, Vérité became one of the earliest musicians to experiment with NFTs in February 2021. Since then, she has built a strong Web3 community and had several successful high-profile drops, including releasing 1/1 NFTs, selling the master rights to her music, fractionalizing song royalties on the blockchain and giving NFTs to concert attendees. She has done all this while still retaining her dedicated non-Web3 fans, many of whom have little to no interest in crypto.

How does one walk this fine line and successfully integrate Web3 into their career without alienating their existing, perhaps skeptical, fans? Magazine sits down with Vérité to find out. 

Don’t over-rely on Web3

For many musicians, Web3 is an exciting frontier filled with new possibilities for fan engagement and revenue generation. However, Vérité believes it is important that artists have diversified revenue streams and marketing strategies and don’t fall into the trap of assuming that the hype surrounding anything, especially NFTs, will last forever.

Building a music career in Web3 is “a bit of a double-edged sword,” Vérité tells Magazine. While it can help bring people together, “it becomes a negative when maybe artists limit themselves to only utilizing those tools and only existing within those communities, not really having the foresight that there was a hype cycle that then broke and these paths to monetization closed.”

“My focus is ‘How do I build a career that can withstand trend cycles, that can refocus on the foundation of my career while trying to push forward to build better?’ because we recognize that a lot of these systems are extremely broken.”

Protect and respect fans

Not every fan wants to join their favorite artist on their Web3 journey, and that’s fine, according to Vérité. When she first started releasing NFTs, she heavily emphasized that she was simply experimenting with the technology. “I was very, very clear that I don’t care if you come with me on this experiment — this is an experiment for me,” she states.

Vérité actually took it one step further, actively encouraging fans not to join her. “A lot of my communication with them was, ‘Don’t buy this. Don’t participate unless you are fully educated and willing to fully educate yourself and take on the risks.’” Even now, she still tells her fans that they should never feel pressured to participate in anything Web3-related.

“More than monetizing, it’s really protecting the people who have supported my career for the last eight years,” Vérité emphasizes.

It’s clear that not everyone is sold on the power and potential of blockchain. The bear market certainly hasn’t helped the space’s reputation either, with the collapse of crypto…