With this first NFT drop, Under Armour follows its two largest competitors, Nike and Adidas, into the world of digital collectibles. Germany’s Adidas recently partnered with Bored Ape Yacht Club on a metaverse sneaker project, and earlier this month, Beaverton, Ore.-based Nike acquired virtual sneaker company RTFKT. www.coindesk.com
With this first NFT drop, Under Armour follows its two largest competitors, Nike and Adidas, into the world of digital collectibles. Germany’s Adidas recently partnered with Bored Ape Yacht Club on a metaverse sneaker project, and earlier this month, Beaverton, Ore.-based Nike acquired virtual sneaker company RTFKT.
www.coindesk.com