FX week in review: Exness (and TeraFX) rebrand, email marketing changes, ConnextFX launch

Retail FX and CFD broker rebrandings (and a new broker launch) headlined industry news over the past week, alongside yet another long list of senior executive moves among both B2C and B2B operators.

And virtually all of the big stories were reported first or exclusively at FNG!

What is behind the rebranding happening at Exness, just after the broker closed out an absolutely record year in 2023?

How will TeraFX (and its FCA regulated operator Tera Europe Limited) now be known?

What are the major email marketing changes for 2024 instigated by Google and Yahoo, that FX industry folks need to know about?

Who is behind the launch of new offshore CFDs broker ConnextFX?

Some of the most read and commented-on FX/CFD industry news stories to appear over the past seven days on FNG included:

Exness rebranding as it marks 15 years of unprecedented growth. Exness, the world’s largest retail market-maker, has unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader. Through a revamped visual identity, Exness turns the spotlight on the very values that helped it reach the top. Featuring a new logo, defined by the distinctive exo emblem, the rebranding speaks to a sleeker, more modern design.

Exclusive: CFDs broker TeraFX rebrands as Gildencrest Capital. FNG Exclusive… FNG has learned that London based, FCA licensed Retail FX and CFDs broker TeraFX is rebranding to Gildencrest Capital. The formal rebranding takes effect as of February 1, 2024. Tera Europe / Gildencrest is a subsidiary of Tera Financial Holdings Ltd, and ultimately of Turkish investment firm Tera Yatirim. Tera Yatirim is controlled by Turkish businessman and former politician Oğuz Tezmen, and his son Emre Tezmen.

What the Google and Yahoo email updates mean to FX Brokers. FNG Exclusive Guest Post… Email marketing is changing, and as an FX broker, you need to stay on top of these changes. Google and Yahoo have just rolled out new rules for 2024 that are shaking up how we use email for marketing. This isn’t just small tweaks – these are big changes that could affect your ability to reach new clients and keep your current ones engaged. In this article, Vince De Castro of De Castro Media in Cyprus breaks down what these changes are, why email remains a powerful tool for FX brokers, and how you can adapt to stay ahead.

Exclusive: Tickmill alum Simon Andras becomes CEO of new offshore CFDs broker ConnextFX. FNG Exclusive… FNG has learned that a new offshore Retail FX and CFDs broker is getting set to launch operations, under the name ConnextFX (at website connextfx.com). ConnextFX is headed by CEO Simon Andras. A native of Hungary, Simon has spent the past 10 years working (mainly) in Cyprus for a number of brokers including IronFX, FXPrimus, and Blackwell Global. Most recently, Simon was Head of the Sales and Partnership teams at Tickmill in Cyprus.

Top FX industry executive moves reported at FNG this week included:

❑ Exclusive: Scope Markets hires IG alum Robert J. Van Eyden as South Africa CEO.

❑ Exclusive: Markets.com hires Ali Makki as Head of MENA.

❑ Exclusive: Moh Issapoor leaves board of ICM Capital.

❑ Exclusive: OANDA Head of Emerging Markets Sam Eder leaves to start Marketmates.

❑ Equiti Group hires INFINOX alum Sophie Squillacioti as Director of Sales APAC.

❑ Exclusive: PrimeXM Project Manager Paris Kyriakou leaves for SkillOnNet.

❑ Exclusive: IG Group CEO APAC and Africa Kevin Algeo departs.

❑ Muinmos names Jesus Sanchez as Chief Product Officer.