After Rising 5.6x In 2 Years, Why Are Philip Morris’ E-Cigarette Quantity Gross sales Nonetheless Rising?

Unlike typical cigarettes, Philip Morris (NYSE: PM) heated tobacco merchandise (reduced-risk merchandise) are e-cigarettes that don’t burn tobacco. IQOS, PM’s flagship product beneath the class, is a exactly managed system into which a specifically designed heated tobacco unit is inserted and heated to generate an aerosol.

Please seek advice from the Trefis interactive dashboard – Philip Morris’ Heated Tobacco Products: Why Are E-Cigarette Volume Sales Increasing, And What Does This Mean For Philip Morris? – to grasp the annual and quarterly development in e-cigarette quantity gross sales.

What Occurred?

• Philip Morris’ e-cigarette quantity offered elevated 5.6x in 2 years, from 7.four million in 2016 to 41.four million in 2018.
• Quantity has largely elevated over the past 5 quarters as effectively (apart from a marginal drop in Q1 2019).
• Quantity for first three quarters of 2019 (42.6 million) has already surpassed the total yr determine for 2018 (41.four million), indicating that 2019 can be anticipated to proceed to see a wholesome development in quantity offered.
• For the total yr, Trefis estimates that Philip Morris might promote round…