On this picture illustration, the brand new Unattainable Whopper sits on a desk at a Burger King restaurant on August 8, 2019 in Brooklyn, New York
On this picture illustration, the brand new Unattainable Whopper sits on a desk at a Burger King restaurant on August 8, 2019 in Brooklyn, New York.
Drew Angerer | Getty Pictures
Burger King is doubling down on meatless burgers.
The Restaurant Brands International chain introduced on Monday plans to launch a vegetarian burger in additional than 20 markets throughout Europe. The Insurgent Whopper, made with patties from Unilever-owned The Vegetarian Butcher, shall be out there in additional than 2,400 European areas Tuesday.
Burger King first launched the Insurgent Whopper and one other meatless sandwich, the Insurgent Rooster King, in Sweden earlier this 12 months.
In america, the burger chain will take a look at substituting beef patties with Unattainable patties in its Whopper Jr. burgers and signature hamburgers. The corporate stated 180 eating places in Milwaukee, Cedar Rapids, Augusta, Cincinnati and Buffalo will take a look at the prolonged Unattainable burger line.
Thanks partly to the success of the Unattainable Whopper, Burger King’s U.S. same-store gross sales grew by 5% throughout its third quarter, its largest soar since 2015.
“The Unattainable Whopper is a large hit with our company and has rapidly change into some of the profitable product launches in Burger King’s historical past,” Restaurant Manufacturers CEO Jose Cil informed analysts on the corporate’s convention name in October.
Cil additionally stated on the decision that the corporate is…