California’s Sonoma wine nation reckons with wildfire harm to tourism

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California’s Sonoma wine nation reckons with wildfire harm to tourism

A constructing is engulfed in flames at a winery throughout the Kincade hearth close to Geyserville, California on October 24, 2019.Josh Edelson |


A constructing is engulfed in flames at a winery throughout the Kincade hearth close to Geyserville, California on October 24, 2019.

Josh Edelson | AFP | Getty Pictures

SONOMA, Calif. — As ash settles from the current wildfires in one of many world’s most recognizable wine areas, the battle-tested vintners now face one other drawback – discouraged vacationers.

The wildfires in California’s Sonoma County are among the many largest and most intense within the state’s historical past. Fortuitously for the wineries, the fires got here on the shut of the harvest this yr and a lot of the grapes had been saved. However that may not matter a lot.

“The true harm from the fires is not on the harvest, it is on the financial system,” stated Rob McMillan, government vp and founding father of Silicon Valley Financial institution’s wine division. “From a tourism standpoint, individuals will select to not come to the vineyards.”

The Kincade Hearth, which ignited on October 23, scorched almost 78,000 acres inside Sonoma and raged for 2 weeks. Sonoma, the relaxed and easy sister to Napa, is dwelling to greater than 400 wineries with almost 65,000 sun-kissed acres of grape vines.

Flames engulf a burning constructing on the Soda Rock Vineyards throughout the Kincade hearth in Healdsburg, California, U.S., on Sunday, Oct. 27, 2019.

Phil Pancheco | Bloomberg | Getty Pictures

Although nearly all of Sonoma’s tangled vines went unscathed by the…



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