Exterior of a redesigned Chipotle restaurantSupply: Chipotle Mexican GrillChipotle Mexican Grill introduced Thursday that it's testing a special de
Exterior of a redesigned Chipotle restaurant
Supply: Chipotle Mexican Grill
Chipotle Mexican Grill introduced Thursday that it’s testing a special design for its eating places as its digital enterprise retains rising.
Eating places in Chicago, Cincinnati, Phoenix, Newport Seaside and San Diego can be a part of the check. Each new and present areas can be concerned within the trial. The check will even cowl a wide range of forms of eating places, together with an city storefront and a standalone location with a “Chipotlane,” its drive-thru lanes for digital orders.
Inside of a redesigned Chipotle restaurant
Supply: Chipotle Mexican Grill
New options will embody walk-up home windows and completely different seating preparations. To resolve which design will roll out nationally, Chipotle will assess every location based mostly on transactions, client suggestions and its capability to include new menu gadgets.
“Whereas we’re staying true to Chipotle’s heritage, we’re additionally excited to combine new, progressive bodily options into the restaurant that complement our rising digital enterprise,” mentioned Tabassum Zalotrawala, Chipotle’s chief growth officer.
Throughout the chain’s third quarter, digital gross sales grew 87.9% and accounted for practically a fifth of its whole gross sales.
Stroll-up window at a redesigned Chipotle
Supply: Chipotle Mexican Grill
In recent times, the design of Chipotle eating places has…