English Premier League indicators TV cope with China’s Tencent Sports activities

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English Premier League indicators TV cope with China’s Tencent Sports activities

Chelsea tackle Brighton of their first Premier League sport of the 2020/21 season.GettyLONDON — The English Premier League introduced Thursday that


Chelsea tackle Brighton of their first Premier League sport of the 2020/21 season.

Getty

LONDON — The English Premier League introduced Thursday that it has signed a one-year broadcast cope with China’s Tencent Sports activities after a earlier cope with a Chinese language streaming service collapsed on account of the pandemic. 

“From Saturday 19 September, supporters in China will be capable to watch all 372 remaining Premier League matches dwell,” the Premier League mentioned in an announcement on its web site after the Monetary Occasions broke the story. 

Half of the soccer matches might be free to observe on Tencent Sports activities whereas the opposite half will solely be accessible to these with a Tencent Sports activities membership. 

The Premier League mentioned supporters will even be capable to get updates and information about golf equipment and gamers by way of Tencent’s digital platforms, together with WeChat, QQ.com, Tencent Video, Penguin Reside App, Tencent Information App, Tencent Sports activities App and Kan Dian. 

The tie-up comes after the Premier League terminated a three-year contract in September with Chinese language streaming service PPTV that was reportedly value round $650 million. 

Across the identical time, the Premier League was placed on maintain because of the coronavirus pandemic. 

The worth of the cope with Tencent has not been disclosed however the Monetary Occasions studies that it’s lower than the cope with PPTV, citing sources accustomed to the matter. 

The brand new season commenced on Saturday.  

Premier League Chief Govt Richard Masters mentioned in an announcement: “We’re excited to have agreed this partnership with Tencent guaranteeing our supporters in China can get pleasure from following Premier League motion all through this season.”

“We and our golf equipment have a particularly passionate fanbase in China and are trying ahead to working with the crew at Tencent to interact with followers in new methods over the approaching season,” he added.

Tencent Sports activities Common Supervisor Ewell Zhao mentioned the Premier League has many followers in China.

“In collaboration with the Premier League, Tencent Sports activities hopes to leverage its platforms and know-how to convey the drama of Premier League matches to followers and share with them the fervour and pleasure of soccer,” mentioned Zhao. 



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