Patrick Cantlay of america performs his shot from the 18th tee in the course of the last spherical of the Workday Charity Open on July 12, 2020 at
Patrick Cantlay of america performs his shot from the 18th tee in the course of the last spherical of the Workday Charity Open on July 12, 2020 at Muirfield Village Golf Membership in Dublin, Ohio.
Sam Greenwood | Getty Photographs
In its first transfer coming into the sports activities endorsement world, monetary empire Goldman Sachs will sponsor PGA Tour golfer Patrick Cantlay and unleash a collection of TV commercials throughout this weekend’s Memorial Event, the corporate instructed CNBC Monday.
Cantlay, 28, signed with Goldman Sachs for multi-year deal and can sport the financial institution’s emblem on his clothes throughout occasions as a part of the sponsorship. The agency didn’t reveal the settlement’s monetary phrases however mentioned it hopes to succeed in a long-term extension with Cantlay sooner or later.
“Finally, the mix of what he does on the course and what we do off the course we thought was an amazing partnership,” mentioned Dustin Cohn, head of name advertising for the Client and Funding Administration Division at Goldman Sachs.
Cohn described Cantlay as “a younger up and comer who has a vibrant future forward of him. And we’re a younger up and comer as effectively, and we additionally take our craft very significantly.”
Cantlay, who gained final 12 months’s Memorial, will chase this weekend’s title to be the second repeat winner of the occasion, becoming a member of Tiger Woods (1999-2001).
“We’re leveraging that to debut our new advert on CBS,” Cohn mentioned.
Goldman’s TV advert will characteristic Cantlay at age 4 enjoying golf along with his father, Steve, and embody a six-page letter his father wrote to Cantlay on his first day as a PGA Tour golfer. Based on Cohn, the advert goals to indicate what “assist means to folks and the way this can be a good instance of how success begins with the precise assist.”
Cantlay will assist the agency construct model consciousness for its not too long ago launched Marcus by Goldman Sachs cell app. The agency plans for the app to sooner or later function the storefront and one-stop store for an array of digital banking companies.
Cohn mentioned that Goldman is “exploring our choices throughout totally different sports activities, and totally different athletes” because the agency will look so as to add different athletes to its sponsorship portfolio.
Presently ranked tenth on the planet, Cantlay, who will likely be chasing his third profession PGA Tour win, has thus far accrued a complete of $1,786,331 in seven occasions performed this 12 months. Final 12 months he made $6,121,488 in 21 occasions, together with a win on the Memorial, the match based by golf legend Jack Nicklaus.
Cantlay mentioned he is nonetheless adjusting to life enjoying the game throughout Covid-19. The PGA Tour returned to play on June 11 for the Charles Schwab Problem.
“It is bizarre enjoying for one thing that seemingly is so necessary with nobody round,” Cantlay mentioned. “It is unhappy to hit a very nice shot and have nobody round you to have a good time. You simply hear crickets.”
PGA Tour officers not too long ago altered its well being and security protocols to permits golfers who take a look at optimistic for Covid-19 to return quicker, offered they present no signs and take a look at destructive for 72 hours.
The Memorial is scheduled for July 16 to July 19 at Muirfield Village Golf Membership in Ohio.