Liberty Media CEO Greg Maffei believes the corporate is properly positioned to capitalize on the rising recognition of podcasts and different audio
Liberty Media CEO Greg Maffei believes the corporate is properly positioned to capitalize on the rising recognition of podcasts and different audio content material.
Maffei, who joined CNBC’s David Faber from Liberty’s investor day in New York, stated that whereas there’s competitors for audio content material, unique agreements ought to show profitable over time.
“Exclusives are what you need to have. And there are completely different types of that,” the CEO stated. “We’ve exclusives clearly in issues like Howard Stern. We’ve exclusives in the truth that if you wish to take heed to CNBC within the automobile, we’re the way in which to do it, ESPN and the like.”
“We’ve an unique with Marvel, we’ve an unique now with Lebron James known as ‘Uninterrupted,'” he continued. “A lot of issues which can be distinctive simply to us.”
Underneath the management of Maffei and Chairman John Malone, Liberty initially acquired a 40% stake in Sirius XM Radio again in 2009, saving the satellite-radio firm from chapter. 4 years later, Liberty took majority management of Sirius.
“Not solely is there upside in listenership and the sorts of content material, together with podcasts, however they’re under-monetized. I feel there’s a possibility to see will increase in how podcasts and different types of audio content material are monetized,” Maffei stated.
“Sure, there’s somewhat little bit of a bidding battle for audio content material, however you may’t spend on audio. A terrific podcast…