For customers of a sure age, Fossil Group was a shopping center fixture — with its leather-based belts, purses, and naturally, quartz watches bough
For customers of a sure age, Fossil Group was a shopping center fixture — with its leather-based belts, purses, and naturally, quartz watches bought in collectible tins.
The style watch and equipment firm was remarkably profitable for many years, from its founding in 1984 till just some years after Apple launched the Apple Watch.
And now it’s struggling, as gross sales within the watch market grow to be more and more cut up between high-end mechanical timepieces from most Swiss makers on the one hand, and smartwatches on the opposite.
Fossil is attempting to trim its operations, develop new merchandise and increase into new markets, particularly China and India.
It clearly has plans to outlive and thinks its complete addressable market will develop. Nevertheless it could possibly be a tricky battle.