Cans of PepsiCo Inc. Pepsi model Zero Sugar soda are displayed for an organized {photograph} taken in Tiskilwa, Illinois, on Wednesday, April 17, 2
Cans of PepsiCo Inc. Pepsi model Zero Sugar soda are displayed for an organized {photograph} taken in Tiskilwa, Illinois, on Wednesday, April 17, 2019.
Daniel Acker | Bloomberg | Getty Pictures
PepsiCo introduced Wednesday it’s going to give everybody within the U.S. a free Pepsi Zero Sugar if the ultimate rating of both of this yr’s Tremendous Bowl groups ends in a zero.
The corporate stated in a press release that if such a rating outcomes, it’s going to refund the worth of the drink, as much as $2.50, to anybody within the U.S. who purchases it from Feb. 2-4. It stated that in 25% of earlier Tremendous Bowl video games, at the very least one staff completed with a rating ending in zero.
The supply is a part of a marketing campaign the mushy drink firm is rolling out, which features a new design.
“[W]e are going “all in” on Pepsi Zero Sugar this yr and have created a daring, unapologetic new look to match its nice style, with a brand new matte black can and a black tab that may stand out anyplace,” Todd Kaplan, Pepsi’s vp of promoting, stated within the press launch.
Jennifer Lopez and Shakira will carry out for the Pepsi Tremendous Bowl 54 halftime present on Feb. 2 on the Exhausting Rock Stadium in Miami Gardens, Florida.
The corporate launched PepsiCafe last month, a coffee-cola beverage similar to Coca-Cola’s Coke Plus Coffee. The reintroduction of coffee-cola drinks comes as U.S. soda consumption continues to say no…