Sports activities analytics supplier, Synergy, bought by Atrium Sports activities

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Sports activities analytics supplier, Synergy, bought by Atrium Sports activities

LeBron James of Los Angeles Lakers (R) takes a shot whereas being guarded by Theo Pinson of the Brooklyn Nets (L) throughout their Nationwide Baske


LeBron James of Los Angeles Lakers (R) takes a shot whereas being guarded by Theo Pinson of the Brooklyn Nets (L) throughout their Nationwide Basketball Affiliation (NBA) pre-season match on the Mercedes Benz Area in Shanghai on October 10, 2019.

Hector Retamal | AFP | Getty Pictures

Superior sports activities expertise firm Atrium Sports activities has acquired Synergy Sports activities Expertise, one of many main suppliers in statistics and analytics, the businesses introduced Monday.

Particulars of the acquisition weren’t disclosed, however the deal creates an organization with a mixed worth of $100 million, in keeping with an individual aware of negotiations.

Synergy, which is thought by means of the sports activities world, gives purchasers such because the National Basketball Association, Major League Baseball and NCAA Division I-II-III, with in-depth efficiency stats and analytics. The deal will enable Synergy to entry Atrium’s platform of complete information and superior automated video manufacturing, create new content material and supply extra industrial alternatives.

“Synergy Sports activities is relied on by nearly each elite and semi-elite basketball group worldwide, and we’re delighted for them to affix the Atrium Sports activities household,” Nick Maywald, Atrium’s chairman, stated in a press release. “Combining their expertise with our autonomous video manufacturing creates thrilling alternatives to simplify workflow for coaches and analysts…



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