Steven Stamkos #91 of the Tampa Bay Lightning celebrates within the locker room with the Stanley Cup after the Tampa Bay Lightning defeated the Mon
Steven Stamkos #91 of the Tampa Bay Lightning celebrates within the locker room with the Stanley Cup after the Tampa Bay Lightning defeated the Montreal Canadiens in Recreation 5 to win the most effective of seven recreation collection 4-1 through the Stanley Cup Remaining of the 2021 Stanley Cup Playoffs at Amalie Area on July 7, 2021 in Tampa, Florida.
Scott Audette | Nationwide Hockey League | Getty Photographs
The ultimate numbers are in, and the Nationwide Hockey League attracted 3.6 million viewers for Recreation 5 of its Stanley Cup Remaining on NBC, the league’s final season on the community.
On Wednesday, the Tampa Bay Lightning beat the Montreal Canadiens, 1-0, to repeat as Stanley Cup champions. As with professional basketball, the NHL’s predominant occasion is off schedule as a result of pandemic. However in contrast with the 2020 Stanley Cup, which was performed final September, viewership recovered.
This collection averaged 2.52 million viewers. The 2020 collection, that includes the Lightning and Dallas Stars, averaged roughly 2 million viewers all through six video games. The 2019 Stanley Cup Remaining featured the Boston Bruins — one of many “authentic six” hockey golf equipment within the NHL — and St. Louis Blues and averaged 5.Three million viewers all through seven video games.
The primary 4 video games of the 2021 collection averaged a complete viewers supply — linear, cable and streaming mixed — of two.23 million viewers on NBC’s broadcast community and sports activities channel, NBCSN.
The NHL ended its 16-year relationship with NBC this 12 months and moved to ESPN and WarnerMedia. The league elevated its media rights payment to greater than $625 million per 12 months courtesy of the brand new offers. ESPN and TNT will divide the upcoming Stanley Cup broadcasts.
Pat Maroon #14 of the Tampa Bay Lightning hoists the Stanley Cup after their 1-Zero win in Recreation 5 of the 2021 Stanley Cup Remaining to win the collection 4 video games to at least one in opposition to the Montreal Canadiens at Amalie Area on July 07, 2021 in Tampa, Florida.
Florence Labelle | Nationwide Hockey League | Getty Photographs
A brand new method to activate
However earlier than NBC Sports activities concluded its protection, Lightning left winger Patrick Maroon executed a private enterprise deal.
Maroon turned the primary NHL participant to activate a advertising and marketing settlement after the Lightning clinched the collection. Throughout an on-ice interview with NBC, he talked about Shavelogic and triggered their deal. The corporate makes shaving merchandise and signed Maroon to a six-figure contract with inventory choices and an envoy function. The settlement was negotiated by NHL agent Rob Grant of Octagon’s hockey division.
Shavelogic additionally signed a cope with the NHL in Might and is now allowed to leverage the league’s mental property and have its model displayed at future Stanley Cup occasions.
Maroon, 33, completed the NHL common season with 18 factors (14 objectives and 4 assists) in 55 video games. He has one 12 months remaining on his contract, valued at $1 million. In his profession, Maroon has made $15 million, based on Spotrac.
Disclosure: NBCUniversal is the father or mother firm of NBC and CNBC.