Frequent vacationers now have a complete new strategy to view loyalty factors — because of a rising development in loyalty program: hard-to-re
Frequent vacationers now have a complete new strategy to view loyalty factors — because of a rising development in loyalty program: hard-to-replicate, bucket-list experiences.
From pink carpet entry and backstage passes to cooking courses with Michelin-starred cooks, there’s a whole realm of VIP journey alternatives designed across the new “expertise economic system.”
Fueled by public curiosity in significant, genuine journey (versus information ebook suggestions), loyalty packages are arduous at work crafting redemptions that provide personalised worth past a typical resort keep.
In line with Chris McGinnis of TravelSkills.com, such alternate options are nice for shoppers and resort firms alike.
“Unclaimed awards present up as liabilities on provider stability sheets. This may be alleviated by discovering intelligent methods to wipe them off the books,” mentioned McGinnis. “The very last thing loads of frequent vacationers need is one other resort keep. And lots of of those vacationers have extra factors than they know what to do with.”
Experiences that cash cannot purchase
Marriott Bonvoy Moments makes factors redeemable for premium entry to one-time sporting, eating and leisure occasions. Utilizing factors for experiences that can not be bought with cash provides great worth, mentioned McGinnis.
That is precisely what one fortunate household can do by utilizing factors to stroll the pink carpet on the “Frozen 2” film…