General Motors' Tremendous Bowl advert for the resurrection of the gas-guzzling Hummer SUV as an all-electric pickup underneath the GMC model optio
General Motors’ Tremendous Bowl advert for the resurrection of the gas-guzzling Hummer SUV as an all-electric pickup underneath the GMC model options NBA star LeBron James quietly shattering a glass backboard.
The 30-second advert, which the corporate launched Sunday morning, teases the quiet power of the all-electric truck for gearheads accustomed to the loud, brash roar of a conventional gas-powered engine. Glass silently explodes over James’ head whereas the phrases “PURE DOMINANCE … WILL SOUND LIKE THIS” slowly pulse in all caps throughout the display screen.
“A QUIET REVOLUTION IS COMING,” seems proper earlier than James narrates: “all electrical, zero emissions, zero limits. Hummer EV from GMC.”
GM is branding the Hummer EV, which will likely be unveiled Might 20 and accessible on the market subsequent yr, as a “quiet revolution.” It is a play on the quietness of all-electric automobiles and the performance of the Hummer EV.
James referred to as the partnership a “pure match:” “Everybody is aware of about my love for Hummer since highschool and I am proud to be part of saying the brand new EV mannequin,” he mentioned in a press launch. “The truck could also be quiet, however the efficiency numbers converse for themselves.”
In highschool, James was investigated by Ohio athletics officers for receiving a Hummer H2 automobile as a present. After a two-week investigation, it was decided he didn’t violate newbie bylaws by…