At American Attire's peak, the style retailer was synonymous with made-in-LA hipster cool and provocative promoting. It was identified for manufact
At American Attire’s peak, the style retailer was synonymous with made-in-LA hipster cool and provocative promoting. It was identified for manufacturing its merchandise in Los Angeles and paying employees a correct wage in an business identified for poor working situations.
It was additionally identified for its founder, Dov Charney. Retail specialists say in some methods, Charney was a visionary in retail.
“Dov Charney was means forward of his time from the standpoint of what he was doing proper,” mentioned Jan Rogers Kniffen, CEO of J. Rogers Kniffen WWE. “He was manufacturing within the U.S. He was taking up all of the social points. He was all about perfecting immigration, LGBT rights, not utilizing fashions who had been made up or airbrushed or something.”
However he was additionally doing a variety of issues improper. Allegations of sexual harassment surfaced round Charney, and other people began to marvel if American Attire’s overtly sexualized picture went too far. In 2014, the board of American Attire ousted Charney.
“The board requested me to voluntarily step down as CEO and relinquish management over my 27% possession stake within the firm, or be forcibly eliminated,” Charney mentioned in a January 2020 emailed assertion to CNBC. “Utilizing previous, discredited allegations they knew had been false as cowl to terminate me, they launched into a well-financed media marketing campaign to discredit me and my observe report as a profitable govt and…