Why working from dwelling is sweet for Williams-Sonoma

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Why working from dwelling is sweet for Williams-Sonoma

With households spending extra time at dwelling than ever earlier than, furnishing dwelling workplaces and upgrading kitchens have turn into a prim


With households spending extra time at dwelling than ever earlier than, furnishing dwelling workplaces and upgrading kitchens have turn into a prime precedence for stay-at-home customers. And that has been nice information for Williams-Sonoma.

The 65-year-old retailer sells dwelling items, high-end cookware and furnishings by its seven manufacturers together with Pottery Barn, Williams Sonoma and West Elm.

Because of a robust e-commerce enterprise and a requirement for all issues home-related, the corporate posted a 22% soar in income within the third quarter of 2020 from a yr earlier.

However analysts say the corporate faces headwinds as dwelling furnishing gross sales shift even additional on-line and rivals like on-line furnishings retailer Wayfair improve their market share.

So can Williams-Sonoma, recognized for its high-quality merchandise, preserve its momentum? And what occurs to the model’s brick-and-mortar places as extra gross sales shift on-line?

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