Mavericks to mainstream: the lengthy marketing campaign for Brexit

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Mavericks to mainstream: the lengthy marketing campaign for Brexit

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It was once a fringe obsession ignored by the political mainstream.

So how did Euroscepticism conquer Britain?

The phrase “Eurosceptic” was not coined till the 1980s, to explain a rebellious band of Tory MPs, however hostility to nearer European integration dates again a long time.

Britain voted overwhelmingly to stay within the European Financial Group in 1975, however by no means joined the forex or the passport-free space, and a considerable physique of public opinion had at all times believed the nation was higher off out.

They hardly ever had a voice at Westminster. The marketing campaign to go away the European Union – through one other referendum – took root exterior of Parliament. It was pursued by mavericks, political outcasts and a good few eccentrics.

It was an extended, and infrequently thankless, battle – and it started earlier than Britain had even joined.

1961 – The start of Euroscepticism

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Many seen EEC membership as a betrayal of the Commonwealth

With World Battle II contemporary within the reminiscence, and the Empire quickly disintegrating, Conservative Prime Minister Harold Macmillan determined Britain’s future lay in Europe.

His, ultimately unsuccessful, utility to affix the six nation European Financial Group enraged many in his get together, who noticed it as a betrayal of the Commonwealth nations, which have been Britain’s largest buying and selling companions on the time.

Many in Labour seen the EEC as a business-led Tory con trick. Either side fretted concerning the lack of independence and standing it could appear to ivolve.

Most opponents of membership tended to be on the far left and proper fringes, however there have been huge, mainstream voices in each the Labour and Tory events that have been additionally firmly in opposition to it.

“I am not very eager on the Frequent Market. In spite of everything, we beat Germany and we beat Italy and we saved France and Belgium and Holland. I by no means see why we must always go crawling to them,” mentioned former Labour Prime Minister Clement Attlee.

The primary substantial marketing campaign in opposition to British membership – The Anti-Frequent Market League – was fashioned in June 1961, by a bunch of disgruntled Conservatives.

It had broadened out right into a cross-party effort by the next September, when it staged a mass anti-Frequent Market rally at London’s Albert Corridor.

1967 – Preserve Britain Out

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Main Smedley units off for Rome, to marketing campaign in opposition to Britain’s second, failed, try to affix the EEC

Euroscepticism has at all times attracted vibrant characters. Main Oliver Smedley was a adorned World Battle II veteran and pirate radio entrepreneur, who was cleared of homicide in 1966 after he shot a enterprise rival in a dispute over a transmitter.

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Preserve Britain Out stage a mock funeral for democracy in Whitehall

Maj Smedley, who stop the Liberal Occasion after being slow-handclapped at the party’s conference, believed becoming a member of the “protectionist” EEC would result in larger meals costs and poverty.

His Preserve Britain Out marketing campaign merged with the Anti-Frequent Market League within the late 1960s and continues to be going right this moment, as Get Britain Out.

1973 – Britain goes in

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The tabloids have been cheerleaders for Britain’s membership of the EEC

On 1 January 1973, Britain formally joined the EEC, on the third try. Opinion polls suggested the nation was divided over Tory Prime Minister Ted Heath’s determination. Eurosceptics, on the left and proper, stepped up their requires a referendum.

1975 – ‘Out of Europe and into the world’

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Enoch Powell (second left) shares a stage with future Labour chief Michael Foot (far proper)

There was widespread disbelief in Eurosceptic…



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