For months, the Sanders marketing campaign has boasted that it was the primary to arrange and promote in largely Latino neighborhoods, not simply i
For months, the Sanders marketing campaign has boasted that it was the primary to arrange and promote in largely Latino neighborhoods, not simply in Las Vegas, however in Des Moines and east Los Angeles. The marketing campaign marketed in Spanish from its inception, focusing not simply on voters who had confirmed as much as earlier caucuses, however those that voted in presidential elections.
Many individuals who confirmed up on the caucuses to assist Mr. Sanders, stated his marketing campaign was the one one they ever heard from. Latino political activists — together with these backing different candidates — routinely applaud the Sanders marketing campaign for doing the form of costly, labor intensive outreach they’ve been attempting to persuade different candidates to do for years. Greater than anybody else within the presidential race, Mr. Sanders is exhibiting the ability of Latino voters galvanized behind a single candidate.
Mr. Sanders’s enchantment appears significantly robust within the West, the place his potential to harness not simply Latinos, but in addition liberal black and Asian-American voters might portend a robust exhibiting in California, which is able to award extra delegates than the 4 early voting states mixed.
The Sanders staff has lengthy stated that California, the place early voting is already underway, is a cornerstone of its marketing campaign. It has invested roughly $6.5 million in promoting there to this point, together with greater than $1 million for Spanish language promoting. A ballot from the Public Coverage Institute of California launched final week confirmed Mr. Sanders with 30 p.c of the vote, and Mr. Biden in second, trailing by almost 20 share factors.
The assist for Mr. Sanders in Nevada was significantly outstanding given the extraordinary battle with the Culinary Union, which represents 60,000 housekeepers, bartenders, cooks and others who work in casinos right here. Management for the union, whose membership is greater than 50 p.c Latino, declined to again anybody candidate, however spent the weeks main as much as the caucus criticizing Mr. Sanders’s Medicare for All plan, as a result of it might successfully eradicate the union’s prized personal medical health insurance.
However in interviews in latest days, many rank-and-file union members stated they supported Mr. Sanders exactly due to his well being care proposal, saying they needed their pals and kin to have the identical form of entry to care that they’ve.
On Saturday, Mr. Sanders gained at 5 of the seven caucus websites on the Strip, a transparent signal that the assaults from union management had largely been ignored.