Why a Joe Rogan Endorsement Might Enhance (or Backfire on) Bernie Sanders

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Why a Joe Rogan Endorsement Might Enhance (or Backfire on) Bernie Sanders

The entrepreneur Andrew Yang was struggling in obscurity when, a couple of yr in the past, he went on Joe Rogan’s podcast, “The Joe Rogan Expertise


The entrepreneur Andrew Yang was struggling in obscurity when, a couple of yr in the past, he went on Joe Rogan’s podcast, “The Joe Rogan Expertise.”

Nearly instantly, the donations began pouring in. Senior members of Mr. Yang’s marketing campaign have stated his two-hour interview with Mr. Rogan was responsible for bringing in hundreds of thousands of dollars and considerably elevating his profile.

Three months later, Consultant Tulsi Gabbard of Hawaii joined the podcast; three months after that, on came Senator Bernie Sanders of Vermont. The entire candidates knew simply how enormous an viewers Mr. Rogan had developed.

This week, Mr. Rogan, the slapstick comedian, combined martial arts commentator and someday actor who, by his podcast, has develop into an unlikely political influencer, stated he would throw his help behind Mr. Sanders within the 2020 Democratic main — an endorsement that would bolster the candidate significantly among the many legions of disaffected male voters who’ve lengthy been essential to his probabilities to win.

“I feel I’ll in all probability vote for Bernie,” Mr. Rogan advised Bari Weiss, an editor and author for the New York Occasions Opinion part, in an episode of his podcast launched Tuesday. “Him as a human being, after I was hanging out with him, I consider in him, I like him — I like him lots.”

“He’s been insanely constant his total life,” Mr. Rogan added. “He’s principally been saying the identical factor, been for a similar factor, his complete life. And that in and of itself is a really highly effective construction to function from.”

Maybe in recognition of Mr. Rogan’s attain, Mr. Sanders’s marketing campaign rapidly capitalized on the feedback, posting a video of them on its Twitter account Thursday afternoon.

However the Sanders marketing campaign’s resolution to lean into Mr. Rogan’s reward has drawn fire from some liberals and progressives — one other group of voters on the core of Mr. Sanders’s political base — who recalled Mr. Rogan’s historical past of giving voice to conspiracy theories, making feedback that some see as bigoted towards transgender folks and making a racist comment a couple of black neighborhood on his podcast.

A former host of the truth competitors sequence “Worry Issue” and an actor who performed an electrician on the NBC comedy sequence “NewsRadio,” Mr. Rogan has built an expansive following of mostly men by his podcast, interesting significantly to disaffected white males, lots of whom have proudly labeled themselves as “Bernie Bros.”

Mr. Rogan’s present is among the hottest podcasts in America and is downloaded hundreds of thousands of instances every week. His long-form interviews provide a profanity-laced mixture of blunt evaluation and considerate nudging that has received him numerous followers, lots of whom share a distaste for what they see as an overemphasis on political correctness in society.

Mr. Rogan had previously said he would vote for Ms. Gabbard. And Mr. Yang’s advisers have lengthy acknowledged that being on Mr. Rogan’s present helped their candidate escape. In some retellings, Mr. Yang’s look on the podcast was maybe the one largest turning level in his marketing campaign, an occasion that vaulted the businessman onto voters’ radars.

Like Mr. Sanders, each Ms. Gabbard and Mr. Yang stand considerably exterior the Democratic mainstream and have been praised by supporters as reality tellers straight confronting America’s issues. In reality, the three candidates have received help amongst such an identical share of younger, male voters who lean Republican, Libertarian or unbiased that Ms. Gabbard and Mr. Yang might probably peel away critical support from Mr. Sanders as he seeks to win early contests in Iowa and New Hampshire.

Mr. Rogan and his podcast are immensely well-liked, however he’s additionally a controversial determine.

Via his podcast, Mr. Rogan twice gave a platform to the Infowars founder and conspiracy theorist Alex Jones, who unfold the false narrative that the 2012 Sandy Hook college taking pictures was a hoax and that the dad and mom of the kids killed have been “disaster actors.” (Mr. Jones has been sued for defamation by the daddy of one of many taking pictures victims.)

“I travel with conspiracies. I’ve a love-hate relationship with conspiracies,” Mr. Rogan said last April on his podcast.

He has come beneath scrutiny for feedback and jokes he has reportedly made about M.M.A. fighters and about male and female bodies that some say are dangerous to transgender folks; he has additionally ridiculed gender-neutral pronouns.

“One factor we will do is preserve girls from getting overwhelmed up by males — and males who transition to being girls,” he said in 2018 when discussing a transgender M.M.A. fighter. “For those who suppose that’s truthful,” he added, utilizing an expletive, “you’re loopy.”

“The arguments for it,” he continued, are “riddled with progressive converse.”

Within the wake of his endorsement of Mr. Sanders, Mr. Rogan has additionally confronted social media condemnation for a…



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