AirAsia’s digital platform eyes extra airline partnerships

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AirAsia’s digital platform eyes extra airline partnerships

KUALA LUMPUR, Jan 13 (Reuters) - Malaysian funds provider AirAsia Group's AIRA.KL journey, e-commer


KUALA LUMPUR, Jan 13 (Reuters)Malaysian funds provider AirAsia Group’s AIRA.KL journey, e-commerce and fintech unit airasia.com is in partnership talks with a number of Center Japanese and European airways, its chief government mentioned on Wednesday.

Airasia.com CEO Karen Chan mentioned the corporate was engaged on promoting extra flights on the web platform.

“Aside from simply promoting AirAsia flight tickets, we are actually promoting any airline’s flights tickets. We are actually in critical discussions with fairly a number of full-service carriers,” Chan mentioned at a CAPA Centre for Aviation occasion.

She mentioned the corporate is working intently with Center Japanese airways to drive site visitors to pilgrimage locations.

“Non secular journey has taken an enormous delay, and already we’re getting lots of requests from clients for pilgrimages,” she mentioned.

Airasia.com can be in talks with some European airways, she mentioned. “As soon as the worldwide borders are open, all of us are banking on the pent up demand,” she mentioned with out offering particulars.

Final November, airasia.com introduced a strategic partnership with Turkish Airways for cross-promotion of its flight stock with AirAsia flights, and provide journey itineraries with discounted fares.

“Now we will pull their content material and stock onto airasia.com’s platform,” Chan mentioned.

The corporate presents greater than 15 traces of merchandise on-line and by way of its super-app “to fly, to remain, to buy, to eat”, an earlier media assertion confirmed.

With the airline enterprise taking a success from the coronavirus pandemic, AirAsia Group final yr rebranded its digital arm as AirAsia Digital, which homes airasia.com.

Malaysia’s flagship funds airline AirAsia Group mentioned final September it’s contemplating elevating capital to develop its digital enterprise.

(Reporting by Liz Lee. Modifying by Gerry Doyle)

(([email protected]; Desk: +60323338039; Twitter: @livinglizly;))

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