Ben & Jerry’s says ‘glad cows’ lawsuit ought to be despatched out to pasture

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Ben & Jerry’s says ‘glad cows’ lawsuit ought to be despatched out to pasture

By Jonathan Stempel


By Jonathan Stempel

Jan 14 (Reuters)Ben & Jerry’s mentioned it doesn’t deceive shoppers by saying it used milk and cream from “glad cows” to make its ice cream, and that an environmental advocate’s lawsuit claiming in any other case ought to be dismissed.

In a Monday submitting searching for to finish the proposed nationwide class motion, Ben & Jerry’s mentioned James Ehlers didn’t plausibly allege why its statements about utilizing cows from Vermont dairies in its “Caring Dairy” program mattered to cheap shoppers.

Ben & Jerry’s additionally mentioned Ehlers lacked standing to hunt future reduction as a result of he now is aware of the place its milk and cream come from, and since it has eliminated “glad cows” from packaging, leaving cartoon cows with “no discernible expression” on the labels.

“They didn’t look glad to start with,” Ben & Jerry’s mentioned, joined by its mother or father Unilever Plc ULVR.L.

Jay Shooster, a lawyer for Ehlers, declined to remark.



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