French champagne maker: we will not let Russia water down our model

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French champagne maker: we will not let Russia water down our model


By distinction, home producers of what’s recognized in Russia as “shampanskoye” is not going to have to connect any such label. Shares in a number one Russian producer went up after the legislation got here into pressure.

In additional than 120 nations, the title “champagne” has protected standing, reserving its use for glowing wine from France’s Champagne area.

“It is the world turned the wrong way up,” mentioned Drappier, who took over the enterprise from his 95-year-old father, and works alongside his three kids.

“The Russians are placing ‘Champagne” on their labels and we’re not allowed to.”

PRODUCERS “IN SHOCK”

The French authorities has promised to react and warned it might search redress by means of the World Commerce Organisation.

“The champagne group is in shock,” Charles Goemaere, head of the producer’s foyer, advised Reuters. He mentioned Russia accounts for gross sales of about 2 million bottles per yr for his members.

Drappier’s winery, about 230 km (143 miles) south-east of Paris, has been in his household since 1808. The Elysee Palace, official residence of the French president, is one in all Drappier’s clients.

On the wall of the household dwelling hangs a menu from the 2003 Group of Eight summit in Evian, southern France, when Drappier’s champagne was served to Putin, together with different world leaders.

Right this moment, the winery sends between 50,000 and 70,00 bottles a yr to Russia, which might account for as much as 5% of its complete gross sales.

Drappier is now coping with the logistical headache of getting the labels modified on the subsequent consignments heading for Russia so as to add the time period “glowing wine.”

However he’s extra apprehensive that the Russian transfer may very well be the skinny finish of a wedge.

“It might give concepts to nations,” he mentioned. “There shall be Argentinian or Korean champagne, and in the long term that shall be harmful for us.”

“It is the patron who shall be fooled. Is he consuming champagne, or Asian glowing wine?.”

“The entire world has recognised champagne as a world treasure. Those that wish to assault it are sort of swindlers, or hooligans, who wish to revenue from the title,” he mentioned.

(Writing by Christian Lowe Modifying by Raissa Kasolowsky)

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