By Sybille de La Hamaide
PARIS, Could 4 (Reuters) – French biotech agency World Bioenergies ALGBE.PA launched a brand new model of make-up on Tuesday, with long-lasting merchandise comprised of sugar beet residues moderately than petrochemicals.
With backing from French cosmetics big L’Oreal OREP.PA, World Bioenergies is betting on rising curiosity in pure alternate options to artificial substances for make-up merchandise.
The French agency has developed a course of which turns residues mainly, from sugar beet and a few wooden sugar, into isododecane which is the primary ingredient in long-lasting make-up merchandise, corresponding to waterproof mascaras or long-lasting liquid lipsticks.
“Right now, this isododecane solely comes from petrol so there is no such thing as a strategy to make merchandise with a excessive proportion of pure elements in long-lasting make-up,” World Bioenergies co-founder and CEO Marc Delcourt advised Reuters.
Lengthy-lasting make-up now accounts for round 25% of the worldwide market and World Bioenergies intends to make 300,000 merchandise this 12 months underneath the model title “Final”.
These will initially offered on-line at a median value of 20 euros ($24), with direct gross sales in beauty retailers deliberate later, first in France after which in Britain.
It’ll begin with eye make-up which has seen gross sales surging as folks had been pressured to put on masks globally, Delcourt stated.
World Bioenergies initially devoted its plant-derived isobutene, an ingredient which will be transformed into gasoline, jet gasoline, beauty elements and plastics, to producing bioethanol, however this didn’t generate income.
The corporate, by which L’Oreal took a 15% stake in 2019, additionally goals to produce different make-up producers, Delcourt stated.
It’ll then flip to different beauty merchandise which use isododecane and hopes to return to biofuels, notably jet fuels, at a later stage because it ramps up capability.
World Bioenergies primarily processes sugar beet from French sugar and ethanol maker Cristal Union.
($1 = 0.8326 euros)
(Reporting by Sybille de La Hamaide; Enhancing by Alexander Smith)
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