By Brenda Goh and Josh Horwitz
By Brenda Goh and Josh Horwitz
SHANGHAI/HANGZHOU, China, Nov 12 (Reuters) – Chinese language consumers snapped up meals dietary supplements, facial masks and child milk powder on the world’s largest purchasing pageant, with manufacturers corresponding to L’Oreal OREP.PA and Nestle NESN.N among the many greatest winners, Alibaba BABA.N information confirmed.
The Chinese language e-commerce big’s annual Singles’ Day purchasing blitz on Monday introduced in a document 268.four billion yuan ($38.38 billion) in gross sales, greater than six instances the quantity of on-line gross sales made in america on Black Friday final yr.
It kicked off this yr’s 24-hour purchasing bonanza with a stay efficiency by U.S. pop star Taylor Swift adopted by the live-streamed advertising and marketing of over 1,000 manufacturers.
Alibaba mentioned on Tuesday that 299 manufacturers surpassed 100 million yuan in gross merchandise worth, together with LVMH’s LVMH.PA Givenchy, house equipment producers Dyson and Philips PHG.AS and sportswear maker Beneath Armour UAA.N.
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