Qantas launches athleisure clothes line in newest revenue-raising initiative

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Qantas launches athleisure clothes line in newest revenue-raising initiative

SYDNEY, Oct 14 (Reuters) - Money-strapped Qantas Airways Ltd QAN.AX on Wednesday launched a variety


SYDNEY, Oct 14 (Reuters)Money-strapped Qantas Airways Ltd QAN.AX on Wednesday launched a variety of expensive athleisure garments as its newest revenue-raising scheme to assist climate the coronavirus pandemic.

The branded vary consists of A$150 ($107.46) T-shirts and A$425 cashmere sweaters designed by Australian Martin Grant, and comes after latest sold-out gross sales of bar carts from retired Boeing Co BA.N 747 planes and enterprise class pajamas and amenity kits.

Qantas has grounded the majority of its fleet and raised fairness and debt to spice up liquidity throughout the pandemic, which has seen it announce plans to chop almost 30% of its workforce. It’s bracing for a A$10 billion hit to income this monetary 12 months due to border closures and decrease journey demand.

On Saturday, 150 passengers joined a “flight to nowhere” that took off from Sydney and flew over iconic locations just like the Nice Barrier Reef and Uluru earlier than returning to the identical airport.

The sightseeing flight adopted comparable revenue-raising initiatives by Asian carriers together with Japan’s ANA Holdings 9202.T and Taiwan’s EVA Airways Corp 2618.TW.

Singapore Airways Ltd SIAL.SI has turned grounded Airbus SE AIR.PA A380 jumbo jets right into a pop-up restaurant and provided home-delivered aircraft meals, whereas Thai Airways Worldwide PCL THAI.BK reworked the cafeteria of its Bangkok headquarters into an airline-themed restaurant.

($1 = 1.3959 Australian {dollars})

(Reporting by Jamie Freed. Modifying by Gerry Doyle)

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