Apple Music veteran Parker Todd Brooks is leaving the corporate to affix Ledger, one of many greatest suppliers of cryptocurrency {hardware} wallet
Apple Music veteran Parker Todd Brooks is leaving the corporate to affix Ledger, one of many greatest suppliers of cryptocurrency {hardware} wallets.
Based on a Friday announcement, Brooks will now head Ledger’s non-fungible token, or NFT, division as the corporate expands its help for the storage, show, administration and safety of NFT items.
Brooks is becoming a member of Ledger after spending the final seven years with Apple Music, serving to launch Apple Music and music radio station Beats 1 after Beats Music was acquired by Apple in 2014. Previous to his position at Beats Music as director of artist integrations, he labored at Topspin Media, main its integration into Beats Music and Spotify.
In his new place as Ledger’s vice chairman of NFTs, Brooks will likely be accountable for bridging the platform with the creative neighborhood and growing NFT administration merchandise. He can even ensure that NFTs are “given precedence throughout Ledger’s software program and {hardware} platforms,” Ledger wrote within the announcement.
“I’ve spent my profession serving the artist neighborhood. With NFTs there is a chance to reimagine how artwork and music are created, sampled, and managed whereas concurrently addressing the safety points in storing NFTs on internet-connected units,” Brooks stated. The Apple Music veteran famous that his mission will likely be “simplifying the method to assist artists showcase and handle their digital works, and to securely retailer them.”
Ledger’s chief expertise officer Ian Rogers advised Cointelegraph that securing NFTs is “nothing new for Ledger” as the corporate offers a safe solution to entry accounts on greater than 100 totally different blockchains. “Most NFTs are presently obtainable on Ethereum. To retailer these NFTs you want a blockchain account the identical means you’ll retailer cryptocurrencies. NFT are only a new sort of digital belongings,” he stated.
A significant provider of {hardware} wallets designed for safe storage of cryptocurrencies like Bitcoin (BTC), Ledger has been apparently attempting to maintain up with the continued NFT increase. “With the elevated curiosity in NFTs we have now an rising demand from our prospects for supporting NFTs as a first-class citizen inside Ledger Stay, which Parker and his staff will assist us to ship on,” Rogers famous.