Foot Locker bets Rockets of Superior will disrupt youngsters clothes market

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Foot Locker bets Rockets of Superior will disrupt youngsters clothes market

Earlier this 12 months, Rockets of Superior landed a $12.5 million funding from Foot Locker to assist it develop.Supply: Rockets of SuperiorRachel


Earlier this 12 months, Rockets of Superior landed a $12.5 million funding from Foot Locker to assist it develop.

Supply: Rockets of Superior

Rachel Blumenthal isn’t any stranger to beginning a enterprise. When the 39-year-old launched Rockets of Superior, an internet youngsters clothes subscription service and e-commerce web site, again in 2016, she was already a seasoned entrepreneur: Twelve years earlier Blumenthal had based the costume jewellery model Rachel Leigh; 10 years later she began Cricket’s Circle, an e-commerce child registry; and in between these ventures, she helped her husband, Neil Blumenthal, launch Warby Parker, the web retailer of prescription glasses and sun shades that he co-founded in 2010.

Launching these first two corporations not solely honed Blumenthal’s management and administration expertise however elevated her experience in one other useful enviornment: elevating capital. Whereas constructing her earlier ventures, Blumenthal established a useful community of like-minded people, enterprise capitalists and mentors that she leveraged to lift capital for Rockets of Superior and spark her enterprise. Amongst them: superstar mothers Serena Williams and Gwyneth Paltrow, together with enterprise capitalist Kirsten Inexperienced, the founding father of Forerunner Ventures, whom she met by means of enterprise contacts and occasions.

“I have been capable of construct a community of actually nice individuals to encompass myself…



cnbc.com