Fiat Chrysler is recreating the 1993 film "Groundhog Day" with Invoice Murray for a Tremendous Bowl advert for the Jeep Gladiator pickup.Fiat Chrys
Fiat Chrysler is recreating the 1993 film “Groundhog Day” with Invoice Murray for a Tremendous Bowl advert for the Jeep Gladiator pickup.
Fiat Chrysler
Fiat Chrysler is recreating the 1993 film “Groundhog Day” with Invoice Murray for a Tremendous Bowl advert for the Jeep Gladiator pickup.
The 60-second industrial, which the automaker released Sunday morning, options the acclaimed actor reprising his function as Phil Connors and reliving the identical day time and again as he did within the film. At first, he’s taken again by the deja vu, till he takes the Gladiator as his getaway automobile as a substitute of a basic Chevrolet C-10 pickup that was featured within the movie.
Murray and a groundhog he steals fortunately take the automobile on totally different adventures every day – from biking and snow drifting to taking part in whack-a-mole.
“No day is similar in a Jeep Gladiator,” reads the advert, a play on the film’s unique poster that mentioned, “He is having the day of his life … time and again.”
Fiat Chrysler Chief Advertising Workplace Olivier Francois mentioned he first tried contacting Murray in October after realizing the Tremendous Bowl 2020 and Groundhog day had been on the identical day for the primary time in 54 years. Getting Murray to signal on was essential to the advert, he mentioned.
“What’s unbelievable right here is that clearly we received Invoice Murray to say sure to do it. That is completely a miracle,” he instructed CNBC. “It is the identical…